There are as many companies out there saying ‘we’re the best SEO agency in the world’ as you can find SEO agencies on earth! How will you know which one is actually the best qualified and suitable for your needs with all of these claims out on the web?

As with all things in the business world, what your business needs will be different from what another one will need. It could even vary between competitors in exactly the same industry. Your first task for selecting a great SEO agency would be to look at yourself.

Looking at your company to determine your SEO needs

Your first task would be to think about what it is you want to accomplish together with your SEO campaign. Unless you have an obvious goal, with measurable successes, your campaign is more likely to fail. This responsibility is you, not who you hire, so be sure that you are ready to hire on an SEO company before you do so.

Your next task would be to think beyond just those three words – seo. Yes, you need to bring more visitors to your website by getting a higher search rank, but how will this happen? Does the business you are looking at offer other services such as social media consultation, link constructing, design and copywriting? Having a company on hand that can handle all of this eases your needs to possess to go searching for web related companies again and again.

Talk to your business associates

OK, you know what you should do with your website and you know what services you need to have provided for you. Now you should start getting real data and information from people who really matter: your business contacts.

If you know anyone who has already hired an SEO agency, and gotten great results, you must talk to them and find out what worked, what didn’t and any challenges they faced. This first hand data is more important than any claim you’ll find randomly online.

Get examples of past success

Once you have found a great SEO agency you should get a quote from them and see what they will have actually accomplished. A portfolio of past clients, who you can contact if you wish, may be the most effective thing that any reputable SEO firm must offer you.

reputación online want to bring up is to be wary of outrageous claims made at any stage of the process such as:

“We guarantee a number one ranking” – this is impossible to guarantee, regardless of how good an SEO agency it is.
“We won’t alter your website” – then how will they improve SEO? This claim is too good to be true and likely only involves some link constructing of questionable intent.
“We’ll submit your site to hundreds of search engines.” Who cares? Everyone uses Google anyway! Being put on a few core directories is essential, but hundreds? You’re just creating spam.